Dr. Bibhu Misra and Julianne Misra: The Practice That Puts People First
One came from pharmaceuticals. One came from CNN. Together, they looked at American healthcare and decided there had to be a better way. Twenty years later, the OM Center in Loudoun County is proof that they were right.
There’s a moment Julianne Misra still thinks about when she considers why the OM Center exists. She was working in CNN’s health unit, helping write and produce segments on medicine and wellness, and she kept noticing the same thing. Show after show, the conversation orbited drugs and disease. Treatments and symptoms. She used to joke that they should rename the program entirely.
“I always said we ought to call it ‘Your Disease,’” she says, “because we spent all of our time talking about drugs and disease.”
Her husband, Dr. Bibhu Misra, was seeing something similar from inside the pharmaceutical industry — a field doing real good for real people, but one that was also caught in cycles of symptom management rather than root-cause healing. Drugs released, side effects discovered, drugs pulled, reformulated, and released again. The machinery kept turning, but the path toward actually correcting the problem was rarely part of the plan.
So they stepped off. They built something of their own. And twenty-some years later, the OM Center — a chiropractic, physical therapy, and wellbeing practice with locations in Ashburn and historic downtown Leesburg — has become exactly what they always envisioned: a natural path to healing, built around listening, education, and the belief that the body knows how to get well when given the right support.
I REACH: The Values That Changed Everything
For the first stretch of the OM Center’s life, the Misras operated on good intentions, strong instincts, and the ethos of treating everyone like family. It worked beautifully with patients. With a growing team, it got complicated.
The turning point came through their mentor, Dr. Jay Greenstein, who pushed them to define not just their mission and vision, but their values. What emerged was an acronym — I REACH — that became the operating system of the entire practice.
Integrity. Respect. Empowerment. Accountability. Compassion. Honesty.
And the full phrase: I reach above and beyond. Because I REACH is the floor, not the ceiling.
“If someone on the team is calling in sick all the time,” Dr. Misra explains, “instead of getting judgmental — instead of saying what’s wrong with you — we say: do you realize that every time you call in sick, your teammates are having to jump at the last minute to fill your slot? How is that accountable to the team?”
The framework took the personal out of hard conversations and replaced it with something everyone had already agreed to. Conflict stopped being about personalities and started being about shared values. And the practice, almost immediately, started attracting the kind of team members who genuinely wanted to operate that way.
“We don’t really have problems anymore,” Dr. Misra says. “We just have to apply it.”
MENTORSHIP AS LEGACY
Over two decades, the OM Center has become something it perhaps didn’t set out to be: a training ground for the next generation of healthcare professionals.
Chiropractic assistants who went on to chiropractic school. Staff members who decided to pursue physical therapy, osteopathic medicine, and even veterinary medicine after working alongside Dr. Misra and his team. A high school senior at Academy of Loudoun who has already published research. A chiropractor, Dr. Monte, who was first a patient, then a CA, then studied at Life University — and is now joining the team, the first person to have completed that full circle back to the practice.
Dr. Misra is direct about why this matters.
“Without mentorship, there is little lasting purpose. To do something while you live is great. But for that to continue when you’re not there is even greater.”
Their second doctor, Dr. Maya Mann, came in fresh from school on Julianne’s instinct — she found her, knew immediately, and the practice fell in love with her collectively. Five years later, Dr. Mann has built her own following specializing in prenatal care and sports injury. She has become, in the truest sense, the next generation of what the Misras built.
Their own children have worked at the practice too — and both carry its lessons. Their son is heading toward medical school, with interests in neurology and research. Their daughter Sierra, who once watched videos in the office playroom while her parents worked long days, grew into an independent young woman who now lives alone in New York City working in public relations, communicating with confidence and ease.
“Of all the traits she’s learned there,” Julianne says, “her independence and her assuredness — that’s what tells me she really developed something.”
A TEAM WORTH CELEBRATING
None of it — not the five consecutive Best of Loudoun wins, not the Leesburg expansion, not the generations of patients who have walked through those doors and left better — would have been possible without the people who showed up every day and made the OM Center what it is. Dr. Misra and Julianne are the first to say it. Dr. Hervey, who stepped up and ran the practice during COVID when it mattered most. Dr. Maya Mann, who has grown into a remarkable clinician in her own right. Dr. Monte, who came full circle from patient to practitioner. The massage therapists, yoga therapists, reiki practitioners, chiropractic assistants, front desk staff, and the people who keep the space clean and running — every single one of them is part of this story. The OM Center didn’t grow because of two people with a vision. It grew because those two people found the right teammates, poured into them, and built something together. Twenty years later, Dr. Misra and Julianne carry genuine gratitude for every person who has been part of the journey — and they want that known.
“Life is a school,” Julianne says, “and love is the lesson. That’s why we’re here. To help each other.”